When it comes to user generated content, we’re asking ourselves important questions—what’s the best way to reach out, how should we engage with our audience, and which marketing techniques are the ones that work the best? Lorraine Ball, of Roundpeg—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing—shares with us what she thinks are the best ways to get the job done.
Importance of User Generated Content Marketing:
Together, we talk about what she’s seen work in the past, the things she applies to her own clients when working with them through Roundpeg, and the pitfalls we can avoid when trying to capitalize on user generated content.
IN THIS EPISODE YOU WILL LEARN:
- What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that soliciting information from the people that love you helps expand your message and lets you reach a wider audience in a shorter amount of time.
- Lorraine also emphasizes the importance of asking questions, stating that—at a minimum—you should be asking for reviews on Facebook and Google. Not only do people love good reviews, but search engines do, too!
- Lorraine gives us a few examples in a recent pop culture where people are creating a foundation and structure for their work based on user generated content, and interaction across social media. In her words, “you can’t fake authenticity”, and reaching out to a wide audience like this can ensure that the content you’re getting is a real as it can be.
- While Lorraine encourages us to try and get testimonials from the people who love and support us, she also notes that when you’re the busiest, you’re able to focus on what you’re doing. For an example, she tells us about the automated system they’ve set up with Roundpeg, where e-mail addresses go in, and campaigns go out. Just like that! She also encourages us to get creative, and to not be too surprised if the results you get are a little different than expected—after all, different can be good, too!
- Lastly, Lorraine reminds us that social media is about the ego—people share content with the purpose of being noticed, and returning that favor to people you work with, and fans of what you do, is just one of many ways to encourage them to follow along and give you the same traffic you’re giving them.
LINKS MENTIONED IN THIS EPISODE:
If you find yourself with more questions that need answers, don’t worry! You can get a hold of Lorraine on her Twitter, her Facebook, or you can shoot her an e-mail through the Roundpeg website. With so much experience and a threshold of amazing ideas and strategies, Lorraine and the Roundpeg team really know what they’re doing when it comes to user generated content, and her enthusiasm only makes it better!