Hey everybody! Welcome to the Traffic and Leads podcast! I am your host, One-Click Lindsey. I am so excited to be here today (I know, I’m always excited, right?)! But this is an exciting place to be. We’re on the forefront of online marketing. We are telling you guys how to do this for your businesses so that they can be successful in online marketing. That is why I am always excited! So today I am interviewing AJ Wilcox, who is the CEO of B2Linked. He calls himself a LinkedIn ads evangelist. In this episode, I ask him exactly what that means. This guy loves LinkedIn! He loves LinkedIn ads – he is a LinkedIn guru! So for everybody who wants to know how to step up your game on LinkedIn, tune in to this show! AJ is answering a ton of questions for us today in this awesome episode!

(Before we get started, make sure you get signed up for our Traffic and Leads Ultimate Resource Membership Program at www.trafficandleadsmembership.com!)

IN THIS EPISODE YOU’LL LEARN:

• How to make ads on LinkedIn
• How to make LinkedIn work for your business
• An example of a paid ad on LinkedIn that works
• Why AJ is a self-proclaimed LinkedIn ads evangelist
• Why someone would advertise on LinkedIn over Facebook
• How LinkedIn has a monopoly on business data
• The average cost per click on LinkedIn
• Who should start a LinkedIn ad
• Why AJ recommends only certain people spend the money on LinkedIn advertising
• What white collar recruiting is and why it is efficient
• What the minimum ad spend people should be willing to spend on LinkedIn ads if they go to AJ
• About LinkedIn’s recent addition of conversion tracking and the new metrics that came with it
• About B2B’s ads
• The difference between running an ad on Facebook vs. LinkedIn
• What right rail text ads are
• About AJ’s average cost per lead
• About AJ’s background as a digital marketer
• Differences AJ found when running a multichannel ad
• How much information AJ requests on his landing page
• What AJ says to small business owners who don’t have the money for testing and ad spend
• AJs recommendations for those who aren’t able to do the above
• How you can use LinkedIn features for free
• Whether AJ has run a campaign to Facebook from the CSV tool on Linkedin
• When you should get involved in groups
• Where AJ advertises for his agency

EXAMPLES DISCUSSED IN THIS EPISODE:

LinkedIn Ad Example

Landing Page Example

LinkedIn Targeting Example

LINKS MENTIONED IN THIS EPISODE:

• B2Linked
• LinkedIn
• Facebook
• Twitter