AB split testing can be a complicated topic. Or, at least, most people think it is. We’re going to be diving headfirst into this topic and sharing a lot of laughs along the way. If you feel intimated getting into the topic of AB split testing, today is your lucky day.

Today, I’m interviewing Nick Disabato, or Nick D. as he prefers to be called. Nick knows just about everything in regards to A/B testing (a.k.a. AB split testing). He’s a designer and writer with eleven years of experience, works for Draft. He has four published books, and dozens of speaking engagements worldwide. Best of all, he’s hilarious.

IN THIS EPISODE YOU WILL LEARN:

• We go over A/B testing: what it is and why it’s important for those looking to get traffic to their website. If you have any interest in online marketing, you’re going to want to find out what AB split testing is and how to do it.
• Nick fills us in on the misconceptions about AB split testing and what the process really entails. Nick runs theses tests on just about everything, from landing pages to emails.
• We’ve got some tips to get you started digging into your own A/B testing. This includes where you can easily get your data from, heat maps and scroll maps, surveys, and more.
• How simple issues, such as technical content, can be the cause of huge conversion issues. Nick gives an example of how he helped one business to improve their conversion by over 9%.
• Nick outlines the most common mistakes that get in the way of businesses and their traffic. Usually, these things end up being small technical decisions that make a huge difference.
• And, most importantly, we finally find out the answer to the long-asked question: what color SHOULD the submit button be? What is Nick’s favorite font? These are the important questions, people.

LINKS MENTIONED IN THIS EPISODE:

• Nick Disabato
• Draft
• Cadence & Slang
• The A/B Testing Manual
• Twitter

This is definitely one of the most fun interviews I’ve had on the Traffic and Leads Podcast. Nothing beats laughing while discussing a deep and complicated subject! Listen in now, and you too can enjoy yourself while improving your AB split testing