Lead Tip Conversion Rate Optimization with Chris Dayley

Hey, everyone! Welcome to the Traffic & Leads podcast. I am your host, One-Click Lindsey and today I have Chris Dayley on the line. He is the VP of testing and site optimization at Disruptive Advertising there in Lindon Utah. But they do a ton of work for people all over the country. He was just telling me he helped Social Media Examiner improve their website conversion rate. So I’m having him on the T&L podcast today because this guy knows everything about conversion rates. We are going to ask him a ton of questions! Get ready to learn!

IN THIS EPISODE YOU’LL LEARN:

What his experience is with conversion rates
How Chris got started in digital marketing with an eCommerce company
How he experimented to solve a problem when traffic wasn’t converting
About the broad range of companies that Disruptive Advertising caters to
About Chris’s clients
What the top three things that eCommerce companies are usually missing when their websites are not converting
The importance of pointing paid search ads in the right direction
Why too many distractions on eCommerce company websites cause problems for users
What things distract an audience from looking at products
About Chris’s existence test
Chris’s take on templates and whether they bring success
Whether Shopify’s templates are a good option for everyone
If Chris sees an increase in conversion rates based on the pricing of a product
Email marketing strategies in eCommerce
The best way to get people on your list for an eCommerce site
Why people are less likely to buy higher price point items on their first visit
The importance of user customization to your email marketing strategy
Which website does a fantastic job with their email marketing strategy
How your setup of autoresponders should look
Chris’s thoughts on the purchase rates on mobile devices vs desktop
Why a good mobile experience for users gives the business a huge advantage
How Chris analyzes mobile marketing designs/strategies
What Chris’s favorite kind of traffic for an eCommerce store is