Hey, everyone! Welcome to the Traffic & Leads podcast. I am your host, One-Click Lindsey and today I have Chris Dayley on the line. He is the VP of testing and site optimization at Disruptive Advertising there in Lindon Utah. But they do a ton of work for people all over the country. He was just telling me he helped Social Media Examiner improve their website conversion rate. So I’m having him on the T&L podcast today because this guy knows everything about conversion rates. We are going to ask him a ton of questions! Get ready to learn!

IN THIS EPISODE YOU’LL LEARN:

• What his experience is with conversion rates
• How Chris got started in digital marketing with an eCommerce company
• How he experimented to solve a problem when traffic wasn’t converting
• About the broad range of companies that Disruptive Advertising caters to
• About Chris’s clients
• What the top three things that eCommerce companies are usually missing when their websites are not converting
• The importance of pointing paid search ads in the right direction
• Why too many distractions on eCommerce company websites cause problems for users
• What things distract an audience from looking at products
• About Chris’s existence test
• Chris’s take on templates and whether they bring success
• Whether Shopify’s templates are a good option for everyone
• If Chris sees an increase in conversion rates based on the pricing of a product
• Email marketing strategies in eCommerce
• The best way to get people on your list for an eCommerce site
• Why people are less likely to buy higher price point items on their first visit
• The importance of user customization to your email marketing strategy
• Which website does a fantastic job with their email marketing strategy
• How your setup of autoresponders should look
• Chris’s thoughts on the purchase rates on mobile devices vs desktop
• Why a good mobile experience for users gives the business a huge advantage
• How Chris analyzes mobile marketing designs/strategies
• What Chris’s favorite kind of traffic for an eCommerce store is

LINKS MENTIONED IN THIS EPISODE:

• Social Media Examiner
• Daily Conversion
• Disruptive Advertising
• disruptiveadvertising.com/guide
• LinkedIn
• Twitter