Hi everybody! Welcome to the Traffic & Leads podcast! I am your host, One-Click Lindsey. Today we have John Livesay. Let me tell you a little about John. He is a funding strategist and he helps CEO’s craft a compelling pitch that engages investors in a way that inspires them to join a startup’s team. He also hosts The Successful Pitch Podcast with investors from around the world. And today he is going to be talking to us about his most recently released book called The Successful Pitch. This guy does a lot of online marketing to help him with his different endeavors and that is why I’m having him on the show today! Let’s bring him on

IN THIS EPISODE YOU’LL LEARN:

• Why Ink Magazine calls him the “Pitch Whisperer”
• The importance of social proof
• Two reasons why he is the perfect guest for our show
• Why John’s signature is “those who tell the stories rule the world”
• Copywriting tips
• Why storytelling is not copywriting in John’s opinion
• Examples of storytelling genres
• Which story genre to pick to draw people in
• Advertising trips
• Where to tell stories
• How to use a webinar to bring in clients
• Why storytelling and case studies engage people more
• About John’s sales funnel
• Why John offers free strategy calls and about its effectiveness
• Why John loves using twitter for his business
• Why you should brand your social media so it looks like your website
• Why John says to “sell the problem before you sell the solution”
• How to “sell your transformation”
• About John’s book, “The Successful Pitch”
• Where you can learn to be concise and compelling when writing

LINKS MENTIONED IN THIS EPISODE:

• John Livesay
• The Successful Pitch
• LinkedIn
• Facebook
• Sellingsecretsforfunding.com/fire
• Twitter