Hi everyone, this is One-Click Lindsey and in the latest Traffic and Leads podcast we are talking about “Influence Marketing.” Today’s guest, Jason Quey, is an expert on the topic. He’s a growth strategist for Klient Boost and Content Marketer IO.
Prior to becoming an expert in influencer marketing, Jason was enrolled in bible school where he was involved in odds and ends online where he was selling things at retail price on eBay. During this time, he realized that he needed to learn the ins and outs of business—focusing primarily on internet marketing through greats like Larry Kim, Murray Newlands, John Rampton and others.
Jason shares his story how he hooked up with previous Traffic and Leads guest, Sujan Patel, and how he helped Sujan gain more exposure and growing the relationship between them.
This is an information packed interview that you definitely do not want to miss out on! Tune in and don’t forget your notebook and pen!
IN THIS EPISODE YOU’LL LEARN:
- What is Influencer marketing.
- How influential people can help your business grow and thrive.
- What is the difference between influencer marketing and SEO marketing.
- What is an expert roundup and why is it different than influencer marketing.
- Why is it challenging to create an expert roundup.
- How to find the best influencers for your particular topic.
- When do you bring the influencer into the content creation process.
- How to get an influencer on board with your project.
- How frequently people use influencer marketing.
- How diverse influencer marketing can be used and where to even begin.
- What are the five types of influencers you should reach out to.
- Which tools Jason uses to gather influencers and notify them.
- Why you should build a relationship with influencers
LINKS AND REFERENCES IN THIS EPISODE:
- Client Boost and Content Marketer IO
- Neil Patel
- Ross Hudgens
- Benji Hyam
- Nat Aliason
- Lee Odin at Top Rank Marketing
- Entrepreneur Inc.
- Larry Kim
- Murray Newlands
- John Rampton
- Sujan Patels
- Jason’s article on Sujan on Forbes Inc.
- Buzz Sumo
WOW. Just… Wow. So much information and resources jam packed into this short interview, did you catch it all?
Until next time, this has been One-Click Lindsey!