Hey everybody! Welcome to the Traffic & Leads podcast. I am your host One-Click Lindsey. To no avail, we have a very exciting guest. I couldn’t put him off any longer. His name is Greg Smith. He is the founder and CEO of Thinkific. A software platform that makes it easy to create, market and sell online courses. So today, with Greg, We are going to be talking a lot about online courses, how to get people into your online courses,  the headaches of online courses and how Greg can help us resolve these headaches. So without further ado, welcome to the show today, Greg!

IN THIS EPISODE YOU’LL LEARN:

• What Thinkific is
• The definition of online courses
• What the process of receiving/subscribing to online courses looks like
• Why businesses offer online courses
• What Greg’s favorite online courses are
• Which niches online courses can be found in
• Two major hurdles of creating online courses
• How to create an online course
• How to get people to buy your online course
• Simple solutions for the hurdles one might find
• Tips on how to market your course
• A list of sites that are helpful for marketing
• How Greg uses his YouTube channel to his course’s advantage
• What content his YouTube videos contain
• How to use keywords to draw in listeners
• How to make non-paid forms of advertisement work
• What kind of courses Greg offers
• About Greg’s LSAT course
• How frequently Thinkific hosts webinars
• How webinars work as a lead generation and opt-in tool
• About Greg’s most successful opt-ins
• How often Greg releases blog posts
• SEO – how much time Thinkific puts into it
• Why Greg has mixed reviews about SEO
• Whether Greg does pay-per click ads, branded and non-branded search, etc.
• How Greg hit a 28% conversion on one webinar
• About Thinkific’s email marketing strategy

LINKS MENTIONED IN THIS EPISODE:

• Thinkific
• YouTube
• Instagram
• LinkedIn
• Facebook
• Twitter