• Home
  • About the Traffic and Leads Podcast
    • Contact
  • Episode Guide
  • Want To Be A Guest?
  • One-Click Lindsey
    • [FREE] The CLICK Technique Community
    • The CLICK Technique Book
    • PDX Small Business Network Podcast
    • Marketing and Merlot
  • Generate More Traffic & Leads
Traffic and Leads Podcast

Traffic and Leads Podcast

Where the solution to your slow growth is just one click away!

Importance of SEO in Marketing

September 18, 2017 by Lindsey Anderson Leave a Comment

Importance of SEO in Marketing

If you’ve had some lingering questions about SEO, you’ve come to the right podcast! Get ready to dive into SEO-driven marketing, lead by an expert in the field.

Phil Singleton of Kansas City Design and SEO is my guest today, and SEO-driven marketing is his passion. Phil is all about content-driven SEO and web design. He’s also the author of the book SEO for Growth – a book that he proudly describes as being both filled with relevant info and intelligently optimized. Sounds like my kind of book!

IN THIS EPISODE YOU WILL LEARN:

  • We talk about how Phil got into his real passion: SEO marketing. Phil started out strong, “losing his mind” (his words, not mine!), packing up his bags, and moving to Taiwan. Not long after, he was moving and working all around Asia during the Dot Com era. When he first tried his hand at SEO work, his client called him up and just poured out the accolades. He knew what he wanted to do with his life. Is that inspiring, or what?
  • Phil explains means by SEO-driven marketing, and why it’s so important to him… and to business owners. He gives examples that will resonate with everyone who creates content to drive traffic, and how to approach it in a way that will work. Phil is all for a holistic approach to blog-based marketing.
  • Phil and I talk “backlinks” – how they started, and how they’re used today. Phil explains that backlinks only really work when you’re pulling in big-name websites. He digs into how to use them properly, and how they can hurt your traffic.
  • We talk guest blogging, and how to make it work out. Phil has a TON of tips to help improve the visibility and increase traffic to your site through guest blogging properly.
  • Phil answers the question that a lot of us have: how useful is to post links to your website on places like Facebook and Twitter? He gives us the textbook kind of answer, and he gives us his personal answer. He and I totally agree on the answer that he gives, and we both stand firmly by our conclusions.

LINKS MENTIONED IN THIS EPISODE:

  • KC SEO Pro
  • KC Web Designer
  • Amazon
  • Firmology
  • SEO for Growth
  • Facebook
  • LinkedIn
  • Google Plus
  • Twitter

If you want to learn more about Phil, you can check him out on his web design website, and the website for his amazing book SEO for Growth. Lastly, check out his SEO website!

This episode with Phil is from a similar sort of field – we do a lot of the same things, and it made for some fantastic back-and-forth banter. Let me tell you guys, it was super fun. Listen in now and learn a ton from the two of us!

Prev Post
Next Post

Related Posts

  • How to Launch an Online BusinessHow to Launch an Online Business
  • SaaS Sales StrategySaaS Sales Strategy
  • Instagram Marketing Tips for Business with Lindsey Anderson LindseyaInstagram Marketing Tips for Business
  • Craig Ballantyne have a planTraffic and Leads Tip: Have a Plan!
  • Outsourcing for Small BusinessesOutsourcing for Small Businesses

Leave a Reply Cancel reply



The Traffic & Leads Podcast is a weekly show dedicated to helping entrepreneurs and small business owner generate more online traffic and more profitable leads for their businesses.
iTubes
Stitcher
Leave A Review

Join Me For Facebook Fun

One-Click Lindsey

Join My Twitterverse

Tweets by thelindseya
  • [FREE] The CLICK Technique Community
  • The One-Click Lindsey Blog
  • The CLICK Technique Book
  • Traffic & Leads
  • PDX Small Business Network Podcast
  • Marketing and Merlot
  • Privacy Policy
  • Disclosure

Copyright © 2018

Are you a coach, consultant or service based business owner?

Apply to be a member of Traffic & Leads University!

In this FREE Facebook Group, I give away my best business-scaling digital marketing techniques that actually work.