Power of Quizzes for Lead Generation

Have you ever taken a quiz through Facebook? They’re popping up everywhere these days. “What Kind of Friend Are You?” or “What’s Your Personality Type?” may be absolutely flooding your feed these days. What if you could have a quiz of your own? What if I told you that quiz could generate leads for your business?

My guest today is Josh Haynam, CEO of “Interact” – a company designed to help you build these quizzes from the ground up.The goal at Interact is to help you generate leads and drive sales using quizzes. They host a tool for emulating those quizzes you see on places like your Facebook news feed.

IN THIS EPISODE YOU WILL LEARN:

• Josh explains exactly how a quiz can get you traffic. Namely, a quiz can prompt a call-to-action that is specifically geared in a personalized fashion. Let potential customers take a quiz that let’s you decide how to pitch directly to them! He even gives us examples of the type of quizzes he has seen drive sales. (Guys, he throws out some serious numbers here. These quizzes work.)
• We get down and dirty with the question that’s on everyone’s mind: how difficult is it to create content for these quizzes? Josh pulls no punches – the content creation is a challenge, but Interact has done years worth of study to get it right. Don’t worry, they won’t leave you hanging.
• Data shows that people who use quizzes double their traffic. So, if the conversion rate is so high, why aren’t more people making quizzes? In short: folks get scared off by the amount and type of thought that needs to be put into it.
• While these quizzes are, at their heart, about driving traffic, Josh wants to remind everyone what’s at the heart of them: fun! People take these tests and quizzes because they’re entertaining, and you should keep that in mind when designing yours. Keep it light, and don’t over-think it!

LINKS MENTIONED IN THIS EPISODE:

• Interact
• Facebook
• LinkedIn
• Twitter

This was a surprisingly informational interview – Josh really has a lot of experience under his belt, and he’s willing to share what he’s learned with the world. You can get started for free with Interact by heading to their website and requesting a demo.