Social media marketing is crucial in this day and age and making sure that you’ve covered all of your basis ensures that your success is signed, sealed, and delivered. However, with so many prominent social media platforms to keep tabs on, some of the most important sites for us to be using get lost in the noise. LinkedIn tends to be one of those sites, and this week, I’m here to tell you why you should be using it, and the best tips you can take when getting your start on LinkedIn.
That’s right, it’s another solo episode! Join me as I go over LinkedIn information that’s useful for everyone to know—from beginner steps to advanced things you can be doing to improve your overall experience while getting your foundation set-up. Everything that I’m about to share with you is information that people will offer in a course, so make sure you tune in and save yourself some money! Plus, sharing content on LinkedIn has become easier than ever, so, let’s get started!
IN THIS EPISODE YOU WILL LEARN:
- The number thing you have to know when beginning your journey on LinkedIn is your plan. You need to establish why you’re on LinkedIn—to generate more leads, to drive traffic to your website, to increase the content you share, to establish yourself as an expert in your field of business. Once you nail down what you’re trying to do, the campaign you’re running can be a lot more tailored to those needs, and you’ll find success quicker and easier.
- However, if you’re not actively running a LinkedIn marketing campaign, there’s still good news. To find true success on LinkedIn, make sure you’re spending a minimum of 20 minutes a week on your account. Reach out and make connections and relationships with people, make good comments on other people’s posts, and try to be helpful without asking for anything that. Those are the perfect blend for success. Additionally, where we usually need some level of automation for our businesses to grow, that technique tends to fall flat on LinkedIn. It’s more about one on one connections, trying to help people, and creating interesting content.
- It’s also very important to have an updated LinkedIn profile. You need to have a photo of yourself, you need to create a decent headline that’s interesting, and you want to make sure your biography is filled out (make sure you’re talking in the third person in your biography, so people who want to work with you can learn more about you). It’s important to remember that most people who want to work with you will probably see your LinkedIn profile before they see your website.
- Another thing you can be doing is giving and receiving endorsements and recommendations. When your time is spent giving positivity and praise to other people, many of them will return the favor. You don’t have to lie, or be outlandish—just be genuine and true with your statements, and that’s where the results are.
- With your profile set up, you’ll want to make sure that you claim a custom URL. LinkedIn will give you this option under their settings, and so long as the URL you want is available, you can make yourself much more easily accessible. This URL also looks much nicer in search engine results, and it allows a better chance for your profile to appear on the first place of search results when people Google your name.
- Another strong tip you should be taking is using LinkedIn Pulse. It’s LinkedIn’s version of a blogging platform, and everyone who has a profile has access to LinkedIn Pulse. The best way to utilize this power is by making a blog post on your blog website, and let it marinate for about week. Then, a week later, you can take that blog post and do one of two things: 1) you can copy the entire blog post, paste it onto LinkedIn Pulse, and attach the original article link, or 2) you can take half of the blog post, make sure to stop at a time where the content seems extremely interesting, and include the link at the end to make people finish reading the article on your website. And, before you worry, these methods have not fallen prey to the duplicate content penalty that Google likes to swing down.
- Additionally, every time you post on LinkedIn Pulse, all of your contacts receive a notification. Marketing 101 teaches us that the more people see your name, the more active they see you’re being. So, even if they don’t necessarily read the content you’re producing all the time, they can still see that it’s being produced, and their interest in you can grow exponentially.
- LinkedIn is truly about the connections you make with people. Every time you get a new client, your first instinct should be to connect with these people on LinkedIn. Additionally, since LinkedIn tells you who visits your profile, you shouldn’t be afraid of reaching out to those people! If they were looking at your page, they must be interested, so drawing up a custom email for them to see if they’d like to work together isn’t a stretch of the imagination by any means. However, make sure that you’re not using the default connection message that LinkedIn can provide. Your message to others should be personal, and creating a genuine message is a good guarantee that you’ll get a reply back. After all, people like to see something real in a sea of spam-like messages.
- It’s important to know that the only marketing you need to do on LinkedIn is hard centered, being social, being helpful, being engaging, and being human. I can’t promise you success if you hire a contractor to run this profile for you in an automated way. Instead, you really need to find people on your team who’re willing to have thoughtful and meaning conversations on LinkedIn to see a return. To ensure this, make sure you comment on as many posts as you can! Whether it be in someone’s article, on someone’s feed, or in groups, commenting with the intent of providing helping information will allow people to start recognizing you as a helpful person. This can lead to future connections as people visit your profile, especially if you’ve set it up properly.
- Another tip you could be using relies on sharing a long-form post on the social share. By getting impressions, likes, comments, and interactions on long posts, you’re buffing up your own persona. Additionally, after you create this post, you can get a link that allows you to embed the post within a blog post on your website, or you can get a shareable URL that you can post in emails to your lists. With that link, you can encourage a call to action with those emails, as it brings more attention towards your LinkedIn profile.
- Lastly, make sure you take advantage of LinkedIn video. In March of this year, LinkedIn announced that they would allow certain advertisers to run video ads on LinkedIn, as well as allowing people to upload a video onto LinkedIn. This is highly recommended, simply because not a lot of people have jumped on this bandwagon yet! If you get in now when the field is less competitive, you’ll get a lot of attention from it, and you’ll find success.
LINKS MENTIONED IN THIS EPISODE:
Did I not get to answer a burning question you’ve got on your mind? No problem! Feel free to shoot me an email at firstname.lastname@example.org, or contact me on the social media links listed above. Overall, it’s important to not forget LinkedIn when it comes to your social media marketing. Since people are often so focused on Facebook, Twitter, and Instagram, it’s easy to leave LinkedIn behind. However, if you find those connections and put just a small amount of time and effort into them every week, the results will start to come in. I guarantee it!