Traffic Tip: Digital Marketing Engineer by Tom Schwab

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Hey everybody! Welcome to the Traffic & Leads podcast! I am your host, One-Click Lindsey. Today I have a very special guest. His name is Mr. Tom Schwab. I know I have heard of him I’m sure all of you have heard of him. He is all over the Internet. He calls himself a digital marketing engineer. So I think he would make the perfect guest for the Traffic & Leads podcast.

So I’m going to bring him on and he’s going to tell us a little more about himself. Welcome to the show, Tom!

IN THIS EPISODE YOU’LL LEARN:

Why he calls himself a digital marketing engineer
What his first job as an engineer was right out of college
How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing
Why he prefers to be a guest on podcasts, rather than hosting his own show
What the steps are to getting a host to interview you on a podcast.
If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations
The marketing system within being successful on podcasts
Why you should make sure you follow all of the right steps
Why interviews convert 25 times better than blogs
Why interviews are more of an investment for listeners and how it helps to engage them
If podcasts are worth your time to get just a few people to come to their website
The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about
How he was able to get a conversion rate of 150 of 300 listeners to become his clients
Why you should give potential clients different ways to say “yes” to your program/product
Why Tom recommends several call-to-actions on a landing page
About the email sequence that Tom uses to follow up with each click
What the number one way Tom gets leads is
About the services that Interview Vallet offers
How to promote your podcast interviews on social media
Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits”
Whether he has hired an SEO firm
If he has tried his own PPC campaign
Whether he does any SEO
How show notes help with SEO marketing