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Traffic and Leads Podcast

Traffic and Leads Podcast

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Traffic Tip: Digital Marketing Engineer

November 14, 2016 by Lindsey Anderson Leave a Comment

Digital Marketing engineer


Hey everybody! Welcome to the Traffic & Leads podcast! I am your host, One-Click Lindsey. Today I have a very special guest. His name is Mr. Tom Schwab. I know I have heard of him I’m sure all of you have heard of him. He is all over the Internet. He calls himself a digital marketing engineer. So I think he would make the perfect guest for the Traffic & Leads podcast.

So I’m going to bring him on and he’s going to tell us a little more about himself. Welcome to the show, Tom!

IN THIS EPISODE YOU’LL LEARN:

  • Why he calls himself a digital marketing engineer
  • What his first job as an engineer was right out of college
  • How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing
  • Why he prefers to be a guest on podcasts, rather than hosting his own show
  • What the steps are to getting a host to interview you on a podcast.
  • If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations
  • The marketing system within being successful on podcasts
  • Why you should make sure you follow all of the right steps
  • Why interviews convert 25 times better than blogs
  • Why interviews are more of an investment for listeners and how it helps to engage them
  • If podcasts are worth your time to get just a few people to come to their website
  • The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about
  • How he was able to get a conversion rate of 150 of 300 listeners to become his clients
  • Why you should give potential clients different ways to say “yes” to your program/product
  • Why Tom recommends several call-to-actions on a landing page
  • About the email sequence that Tom uses to follow up with each click
  • What the number one way Tom gets leads is
  • About the services that Interview Vallet offers
  • How to promote your podcast interviews on social media
  • Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits”
  • Whether he has hired an SEO firm
  • If he has tried his own PPC campaign
  • Whether he does any SEO
  • How show notes help with SEO marketing

LINKS MENTIONED IN THIS EPISODE:

  • Interview Valet
  • Podcast Guest Profits Book
  • Virtual Freedom
  • LinkedIn
  • Facebook
  • Twitter
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The Traffic & Leads Podcast is a weekly show dedicated to helping entrepreneurs and small business owner generate more online traffic and more profitable leads for their businesses.
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