The Importance of Building a Community for Business Growth

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Hey everybody, welcome to another episode of the Traffic and Leads podcast. Chris Krimitsos is our special guest this episode, and is going to be talking about building a community of business owners, promoting your events, and the value of podcasting.

Chris was the Executive Producer of two shows, The Bleepin Truth and The Millionaire Mindset. The former was political in nature and the latter was business focused.

He is the founder and director of The Tampa Bay Business Owners Association (formerly The Wealth Building Annex), which is a collection of incredible business owners who all come together to help one another grow their companies. Chris and his team provide resources like education, strategic Internet Marketing education, connections and peer mentoring to their members to help local businesses to grow.

He is also the Organizer of Podfest – an annual conference for podcasters to come together, hosting many top speakers from across the country. He also hosts his own podcast called Story Jam Theatre.

IN THIS EPISODE YOU’LL LEARN:

How building a community can help small businesses
What is the difference between a business owner association and a chamber of commerce?
How to use Facebook groups to facilitate discussion between small business owners
How to generate revenue through business owner associations
Where to find innovative content to add value to marketing events
How to get cross-disciplinary business owners to come together as a community
Setting a price for your services with tiered pricing
Marketing your events to attract more business
Experimenting with different approaches to build a community and keep them engaged
The importance of always changing your marketing tactics and being aware of when your formerly successful campaigns become stale
Leveraging special guests to market your business
Connecting podcasters in an intimate way
How to position your podcast to create a community and generate advertising revenue
The importance of paid Facebook advertising combined with email harvesting
Promoting podcasters and businesses through video marketing
Why it is important to stick to your business philosophy
How to generate buzz when you don’t have a marketing budget